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  Phone: 905-662-3102  Toll Free: 1-800-465-8831  Fax: 905-662-2621

Innovative Marketing (and more) for Car Dealers

Wheel's Auto is the one source you need for all your car marketing needs: license plate frames with your dealership logo (and hundreds of other logo items), custom flags & banners, sale event kits, crazy inflatables and so much more. We can supply your needs anywhere from our U.S. or Canadian warehouse. Call us in Niagara Falls NY (USA) at 1 800 753.6099.

Select from one of the links below for more detailed information:

Auto Sales Contracts

Before your latest customer walks out the door with his brand new set of car keys, make sure he has your logo and phone number in his hand as well. A great way to make this happen is to give him all his documents – his sales contract, ownership and owner’s manual for example – in a handy document holder. Include your business card, and a contact card for your service department. In all likelihood, this folder and all its contents will be stored in the glove compartment for easy access until he’s ready to buy his next vehicle.

Car Dealer Flag

We offer every type and size of flag you could ever need to promote your dealership, your car makes and models, your special sales events, and so much more. We have flags that clip on a car's side window, that slide over the antenna, that attach to a light standard, and that come with a ground spike mounting pole or stand, allowing the flag to rotate in the wind. So many colors and designs to choose from! Whatever you want to promote, whether it's a sale, a financing offer, your used inventory, your brand, trucks, tires... we have a flag for that! We can even create custom flags in full color with UV resistant inks.

If these flags aren't quite what you're looking for, check out our enourmous selection of banners!

Auto Dealer Supplies

The supply needs of a car dealership are unique, and that's why Wheel's has specialized in serving this market for more than 25 years. We know that you can rely on your local stationery store for your pens and printer cartridges, but when it comes to the other supplies you need in your day-to-day operations, it's best to go to a source that understands your business. We are always on the lookout for new products and improvements in existing products that will help you promote your dealership, your cars and services, and your place in your community. And because we are focused on this industry, we are able to offer better prices than other suppliers. Everything an automotive retailer needs - from the smallest fasteners for license plate frames to the largest inflatable signs and pop up tents - we've got you covered for less! Compare our prices. You'll be glad you did.

Custom License Plate Frame

One of our many choices for license plate frames is chrome plated plastic, which gives you the look of chrome without the high price. It makes an attractive addition to any vehicle. On the other hand, our screen printed frames give you the longest lasting color available anywhere. These items come in four styles and four colors, and offer two imprint areas (up to 12" long) for your logo and/or advertising message. For a more economical choice, we offer raised print plate frames in two styles, including the option for distinctive shapes. Give us a call if you’re looking for help deciding which one to choose! No matter which style you decide on, plate frames customized with your logo and dealership name are a great way to send your marketing message out into the world – everyone your customers drive!

License Plate Cover

If you want to take an extra step not only to frame a license plate (with your name and logo) but also to protect the plate itself, Wheel’s has a selection of plate covers to suit any design style or need. Our clear plastic protector is die cut from .60 thick polyester for supreme durability, and we print it with UV inks in full color. But if you want virtually indestructible covers, our molded lexan plate protectors would be your preferred choice. This is an much appreciated gift that customers are sure to leave on their vehicle. There are no art charges or set up costs for these products, but there is a minimum order quantity.

Dealership Marketing

What’s more fun than inflatable tube dancers?! In some circles, these simple attention getters are known as ”wacky waving inflatable arm flailing tube men”. Whatever you call them, when you see them by the roadside you can’t help but wonder what they’re waving about. Perhaps a silly but still highly effective way to draw attention to your lot, when used judiciously. Check out our other giant inflatables, and don’t forget to order the appropriate blower/fan to keep it inflated and wildly wavying.

Car Dealer Supply

Make sure your dealership is using its prime real estate to its best advantage. Some of the best space you have at your disposal is in those giant picture windows all around your showroom. We have a tremendous variety of window decals that can turn that space into billboards… to promote a sale, a financing offer, a new model year, a limited time special event. All of our decals install easily using just soap & water and a squeegee, and are easily removed. Store them and use them again next season or next year. You can even use them on the side of a van. Talk to us about custom sizes!

Matrix Key Control

MATRIX ULTRA is the ultimate in key control and security. The software offers up maximum flexibility and oversight not only to control who accesses which key compartments, but also to store and report information about when keys are accessed and by whom, including sending alerts when a key is not returned on time, or when a drawer is forced open. An optional security camera documents every transaction.

Matrix Systems

Always call us for current specials on MATRIX systems. We have the range of key control systems by MATRIX, including the Compact and the Ultra. Both provide the highest level of security and protection for your keys and other assets, as each key (or wallet, phone, etc.) is protected in a separate locked compartment and each compartment is only accessed with managerial permission through the software.




Wheel's Automotive Dealer Supplies: the source for innovative marketing products for your car dealership business, from license plate covers to custom flags. Contact us in Ontario Canada at 1 800 465.8831 or in Niagara Falls New York at 1 800 753.6099.


  Toll Free: 1-800-465-8831  Phone: 905-662-3102  Fax: 905-662-2621
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